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Introducing the SodaPup Goldfish eMat — a small-but-mighty lick mat designed specifically for cats who deserve more than a bowl. Shaped like a charming fish and crafted in a soft pastel purple, this enrichment mat is as beautiful as it is functional.
Slow Down. Savor. Explore.
The Goldfish eMat features a fish scale texture that's perfectly designed for smearing wet cat food, purées, broths, or soft treats. As your cat works to lick every last morsel from the textured grooves, they engage their natural foraging instincts — turning a simple meal into a satisfying mental challenge.
Why Your Cat Will Love It
Enrichment by design — the fish scale pattern creates nooks and channels that slow eating and stimulate the mind
Perfectly sized for cats — compact and lightweight, ideal for small portions and treat-time rewards
Pastel purple fish shape — a stylish, cat-themed design that looks great in any home
Easy to fill — works beautifully with wet food, pâté, baby food, yogurt, or any soft treat
Easy to clean — rinse or toss in the dishwasher for quick cleanup
Why Enrichment Matters for Cats
Cats are natural hunters — curious, intelligent, and wired to work for their food. But most indoor cats spend their days without nearly enough mental stimulation, which can lead to boredom, anxiety, overeating, and even destructive behavior. Enrichment activities that engage a cat's senses and instincts are one of the most effective ways to support their overall wellbeing.
Lick mats like the Goldfish eMat provide sensory enrichment through the act of licking, which triggers the release of serotonin — a natural mood stabilizer. The repetitive licking motion is deeply calming for cats, making it an excellent tool for:
Reducing anxiety — especially during stressful events like vet visits, thunderstorms, or changes at home
Slowing fast eaters — the textured surface naturally extends mealtime, supporting better digestion
Preventing boredom — a mentally engaged cat is a happier, healthier cat
Building positive associations — pair with grooming or nail trims to create a calm, distraction-based routine
Perfect For
Cats who eat too fast, anxious cats who need calming stimulation, or any feline who deserves a little extra enrichment at mealtime. The Goldfish eMat makes feeding time the best part of your cat's day.
I bought the cosmetic second version of the honeycomb slow feeder bowl, and honestly, I can barely even notice the imperfections. The quality of the material is really good and feels durable, while still being easy to clean.
At first I thought the design might be too challenging for my 3-year-old dog, but he took to it almost immediately. It slows him down enough but also gives him a little mental stimulation. Definitely happy with the purchase.
I got this suction cup lick mat holder to pair with the bones eMat and it works great. He tends to slide the mat around while licking, so this holder has been really helpful. The suction cups are strong and actually stay put. Plus, it's super easy to clean. Defientily worth it if your dog moves their lick mats all over the place.
Amazing bowls! I have 2 larger dogs (a golden retriever and a golden shepadoodle) and they easily eat from these bowls! It has helped so much with my golden shepadoodle eating too fast, it’s been a lifesaver!
I absolutely love it and so does my dog! The quality of this product is phenomenal and I am very happy with it. I’m a big fan of this brand since discovering it!!
We have a boarding facility in Oregon where we also bring in foster dogs. These treat dispensers are perfect for dogs as well as for our workers. They freeze great, for the dogs that enjoy this type of thing it is easy to actually get in and eat their whole dinner. And EASY TO KEEP CLEAN. when you are dealing with a lot of dogs that last one is probably the most important. WE LOVE THESE
I got these bowls to try I was afraid my dogs might chew them up. But they love them they would rather eat out of these bowls than a regular bowl. They love them.
We got a new puppy and needed some things to work on training with her. This bundle has been awesome. She loves the bear and the treats that come from it. The slow feeder has helped slow her down so no more getting sick. And the lick stick one has helped motivate her to walk a little further and also working on learning heel. The lick mat had been a great way for me to enjoy morning coffee while pup gets a treat as well. I picked this bundle cause I named my pup Honey and all the honey theme things seamed to perfect not to try.
I have three power chewer poodles and I am always looking for something that has a chance of lasting. This ball may be it. My dogs really enjoy it, and it seems to be durable.
This difficult-level mat has been perfect for my older dog who still enjoys enrichment activities but doesn't want something too intense. It keeps him engaged without frustrating him, which is exactly what I was looking for. He's also a pretty big chewer, and while he did manage to chew one corner off, I'm honestly impressed with how well this mat has held up overall. We've had it for several years and it's still going strong. Definitely a great value!
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Brittany Schweighofer
Strong suction & perfect for older dogs
I got this suction cup lick mat holder to pair with the bones eMat and it works great. He tends to slide the mat around while licking, so this holder has been really helpful. The suction cups are strong and actually stay put. Plus, it's super easy to clean. Defientily worth it if your dog moves their lick mats all over the place.
Hold 'em Suction Cup Holder for Dog Bowls & Lick Mats | USA Made
Coopers Dogpatch
Dogpatch resort 5 paws up
We have a boarding facility in Oregon where we also bring in foster dogs. These treat dispensers are perfect for dogs as well as for our workers. They freeze great, for the dogs that enjoy this type of thing it is easy to actually get in and eat their whole dinner. And EASY TO KEEP CLEAN. when you are dealing with a lot of dogs that last one is probably the most important. WE LOVE THESE
Large Flower Pot eCup Dog Treat Dispenser | Durable USA-Made Enrichment Toy | SodaPup
krystal Teeple
Cute and functional!
We got a new puppy and needed some things to work on training with her. This bundle has been awesome. She loves the bear and the treats that come from it. The slow feeder has helped slow her down so no more getting sick. And the lick stick one has helped motivate her to walk a little further and also working on learning heel. The lick mat had been a great way for me to enjoy morning coffee while pup gets a treat as well. I picked this bundle cause I named my pup Honey and all the honey theme things seamed to perfect not to try.
Dog Enrichment Starter Pack - 7 Premium Slow Feeder & Lick Mat Toys | USA Made
Moira Gander
Great product
Was a hit with my super chewer
Flufflehorn Dental Antler - Indestructible Nylon Dog Chew Toy XL | USA Made
My dog loves this! Holds up well after 1 week. I'm not sure what the little "handle" on it was for, but dog quickly chewed that part off. Only took of 1 star for that because it could be a hazard.
Hi Sara, we're so glad your dog loves the toy! Thanks for the feedback on the handle. That is there to attach the packaging and is meant to be cut off after purchase.
My 55lbs labrador (not a supper chewer) was able to wear this down pretty quick. I would not recommend for heavy chewers. Probably good for a little smaller dog.
I have been using FreezBone for the last 2 years, they have held up well, but frequent use and the arizona sun they're coming to the end of thier life. I thought these would be a good alternative, but after only one use they show significant wear. I have a small lab (55lbs) she is not a power chewer. These will definitely not last 2 years like thier competitor, maybe I will get 6 months out of them.
