MAP Pricing

1. Introduction

    True Dogs, LLC recognizes that our success is tied to the success of our authorized retailers.  We also know with the growth of ecommerce it has become harder for brick and mortar stores to compete.  In acknowledgement of this as well as protecting our brands we discourage extensive price-based advertising that can lead to brand degradation and as a result, True Dogs, LLC has unilaterally established this Minimum Advertised Price (“MAP”) Policy.

    2. Policy Statement

      True Dogs, LLC, in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product(s) covered by this MAP Policy at a price lower than the MAP.

      3. General Guidelines

        The products covered by this policy are listed in Section 6, (“MAP Products”).  True Dogs, LLC may in its sole discretion modify this list from time to time.

        True Dogs, LLC recognizes that dealers are free to make their own decisions to advertise and sell any True Dogs, LLC product at any price they choose, without consulting or advising True Dogs, LLC. Similarly, True Dogs, LLC will exercise its right to make its own decisions regarding the True Dogs, LLC Authorized Reseller Program, (“SARP”) supplemental marketing materials, point-of-purchase displays, product allocation, new product availability, or future promotional, joint marketing, or sponsorship programs.

        The MAP Policy applies to advertised prices, not the price at which MAP Products are actually sold or offered for sale to an individual in-store or over the telephone.

        SodaPup believes in maintaining a fair and reasonable marketplace for all its authorized resellers.

        4. Bundling Guidelines

              “Bundling” or advertising True Dogs, LLC products for sale together with other products will violate this MAP Policy when or stated price of the bundle represents a discount of greater than 15% of the MAP.

              Gift cards, coupons, points, or other incentives which are contingent on the purchase of a MAP Product will violate this MAP Policy when the effective or stated price of the bundle represents an immediate discount of greater than 15% of the MAP; or the effective or stated price of the bundle represents a discount of greater than 15% of the MAP after taking into consideration any contingent future purchase.

              Rebate programs from True Dogs, LLC, whether on MAP Products or True Dogs, LLC's partners' products are exempt from this policy.

          5. Policy Enforcement

                If a dealer with multiple store locations violates this MAP Policy at any one store location, or on any associated website, then True Dogs, LLC will consider this to be a violation by the dealer.

                True Dogs, LLC reserves the right to cancel any pending orders, restrict future orders, or suspend dealers' account if True Dogs, LLC reasonably believes:

            1. a dealer has violated the provisions of this policy; or
            2. a dealer intends to violate this policy.

                True Dogs, LLC's MAP Policy Administrator is solely responsible for determining whether a violation of the MAP Policy as occurred, as well as determining appropriate sanctions.

                Waivers to this MAP Policy may be granted inTrue Dogs, LLC's sole discretion by the MAP Policy Administrator in writing. True Dogs, LLC Sales, Marketing, or other personnel are not authorized to modify or grant exceptions to the MAP Policy. In the event that the MAP Policy Administrator authorizes a waiver to the MAP Policy, dealers must strictly adhere to the terms of the waiver letter. Deviation from the terms of a waiver letter is a violation of the MAP Policy.

                True Dogs, LLC monitors the advertised prices of dealers, either directly or via the use of 3rd party agencies or tools. Dealers are expected to provide reasonable cooperation in any True Dogs, LLC investigations regarding possible MAP Policy violations. Hindering, obstructing, delaying, or otherwise failing to cooperate with a True Dogs, LLC MAP Policy investigation is a violation of this MAP Policy.

                The MAP Policy will be enforced by True Dogs, LLC in its sole discretion and without notice. Dealers, distributors, resellers, have no right to enforce the MAP Policy. Violations of this policy may result in any of the aforementioned sanctions up to and including termination of our business relationship, as well as any available remedies at law. All questions related to this MAP Policy should be directed to:

            6. MAP Price List

            SKU# UPC# Style/Description MSRP
            CTXL-800 810216022433 Can Toy XL - Orange Squeeze $19.99
            CT1-300 810216022419 Can Toy Large - Lemon Lime $12.99
            CT1-500 810216022440 Can Toy Large - Grape Crush $12.99
            CT2-300 810216022457 Can Toy Medium - Lemon Lime $10.99
            CT2-500 810216022426 Can Toy Medium - Grape Crush $10.99
            CT3-800 810216022624 Can Toy Small - Orange Squeeze $8.99
            F09-800 810216022402 Bottle Top Flyer Large - Orange Squeeze $17.99
            F07-800 810216022396 Bottle Top Flyer Small - Orange Squeeze $12.99
            SPCOT-800 810216022389 Can Opener Tug Toy -Orange Squeeze $16.99
            SPBB1-800 810216022686 Beer Bottle Large - Orange Squeeze $13.99
            SPRP1-800 810216022662 Rocket Pop Large - Orange Squeeze $15.99
            SPC1-800 810216022310 Crazy Bounce Retrieving Toy Large - Orange Squeeze $12.99
            CTT-953 810216022242 Two Fisted Tug Toy - Grape Crush/Lemon Lime $19.99
            CTD1-800 810216022648 Can Toy Training Dummy Large - Orange Squeeze $15.99
            CTD2-800 810216022655 Can Toy Training Dummy Medium - Orange Squeeze $13.99
            CT1-650 810216022617 Puppy Can Toy Large - Pink $12.99
            CT2-650 810216022600 Puppy Can Toy Medium - Pink $10.99
            CT3-650 810216022730 Puppy Can Toy Small - Pink $8.99
            FP07-650 810216022280 Puppy Bottle Top Flyer Small - Pink $12.99
            CTXL-010 810216022594 Magnum Can Toy XL - Black $21.99
            CT1-010 810216022587 Magnum Can Toy Large - Black $14.99
            CT2-010 810216022570 Magnum Can Toy Medium - Black $12.99
            F09-010 810216022341 Magnum Bottle Top Flyer Large - Black $19.99
            CTXL-801 810216022563 Hunter Can Toy XL - Hunter Orange $19.99
            CT1-801 810216022556 Hunter Can Toy Large - Hunter Orange $12.99
            CT2-801 810216022549 Hunter Can Toy Medium - Hunter Orange $10.99
            FH09-801 810216022235 Hunter Bottle Top Flyer Large - Hunter Orange $17.99
            FH07-801 810216022228 Hunter Bottle Top Flyer Small - Hunter Orange $12.99
            SPBBH1-801 810216022693 Hunter Beer Bottle Large - Hunter Orange $13.99
            SPRPH1-801 810216022709 Hunter Rocket Pop Large - Hunter Orange $15.99
            SPCOTH-801 810216022723 Hunter Can Opener Tug Toy - Hunter Orange $16.99
            CTDH1-801 810216022266 Hunter Can Toy Training Dummy Large - Hunter Orange $15.99
            CTDH2-801 810216022273 Hunter Can Toy Training Dummy Medium - Hunter Orange $13.99
            SPCH1-801 810216022297 Hunter Crazy Bounce Retrieving Toy Large - Hunter Orange $12.99